Hey Pearl Agency · Real Estate Model

The Math Behind Modern GEO Farming

See how consistency compounds into measurable business growth.

$
= $15,000 avg. commission
/ mo
5% ISA conversion rate
leads
1st 2,500 included
3.2×
Assumed return, over 12 months
9
Assumed closings, over 12 months
$135,000
Assumed revenue, over 12 months
31%
Of assumed revenue, over 12 months

How it compounds over 24 months

Assumed: $135,000 in revenue by month 12 — a 3.2× return — growing to $315,000 by month 24.

Deliberately conservative

This model uses conservative assumptions and is intended to illustrate a baseline scenario, not maximum potential. Because AEO, GEO, and SEO compound over time, actual long-term results may exceed the projections shown.

Assumed cumulative revenue Cumulative marketing spend

Marketing spend vs. assumed revenue generated

At the 12-month milestone.

$42,000
Marketing spend
$135,000
Assumed revenue generated
← Back to Growth Plan
This model assumes a $3,500 monthly investment beginning in Month 1, including 20 new leads per month and reactivation of your first 2,500 database contacts beginning in Month 2. The first modeled closing shown on the chart lands in Month 4, from database reactivation; new-lead projections assume a 5% lead-to-close conversion rate — in line with published industry benchmarks for leads worked by a dedicated ISA with AI-driven follow-up (5–7%) — with new-lead closings beginning in Month 5. Database reactivation is calculated separately using an estimated 84% deliverable rate, a default 5% reply rate (adjustable from 2–5% based on database quality), 10% appointment rate, and 10% close rate. Additional new leads average $50 per lead. Additional database reactivation is available at $1,000 per 10,000 contacts. All revenue, commission, and ROI figures are modeled estimates based on these assumptions and are not guarantees of future results.